What is a good backlink?

SEO marketing

SEOFrom an SEO perspective, I don’t see any difference or issues with any approach till the time we are getting backlinks. And in a successful link building campaign, it’s important to have a mixture of low and high-quality backlinks. Now, low-quality backlinks are usually we end up creating over the time. Via Tweets, comments, bookmarking and so on. A high-quality backlink is when an authority site links to your site within the article and better be the first link of the article.

Whenever we talk about getting good search engine ranking, we talk about backlinks. Backlink building is an important aspect of SEO and it shows to the search engine how many other websites trust your site. There are many ways to build backlinks and earlier we have shared 101 ways to build backlinks, today we will look into the aspect of factor: Which is better for Link building? Guest posting or Article Marketing?

So lets look into this approach and try to find out: Guest posting or Article Marketing link-building: Which is better

article marketing

Where to invest time: Article Marketing or Guest posting:

When we talk about working online, it’s always time is money. I’m not sure how many of you have seen this movie, In Time, This movie related time with money and I’m sure for every entrepreneur and Blogger, this movie will give a food of thought and you might use your time wisely.

So, if we have limited time and we wish to build genuine back-links, which approach will be right?

In order to get high rankings, every blogger starts thinking about SEO and link building. Link building with articles is the most common type of getting links, however, with increased quantities of spam and spun content, search engines decided to some extent devalue the power of this type of link building. Guest posting is a more advanced and more powerful link building tactic, but harder to accomplish. So. let’s start with today’s story.

Article Marketing for Backlink:

backlinks

Specially after Google panda update, link value from article directories has been devalued by a great extent. Still, it can be a helpful tool in increasing your searchability if used correctly and if duplicate content is avoided. Further, quality articles, even articles submitted outside of these large directories can still significantly increase the power of your backlinks.

Guest posting is simple, once you begin a blog, look for other bloggers in your niche and get to know them. Often bloggers allow others to guest post, so offer up your expertise in exchange for a link to your site at the end of the article you submit to them. It is good for the blog owner because it increases content, and if the article is good, provides the reader with information they want. Obviously, it is good for you because you get your backlink, establish yourself as an authority if it is a good article, and even introduces you to some of the readers of this blog.

There are some problems with these methods. Over the last couple of years due to duplicate content, spam and bot submissions, the effectiveness of article directories has decreased. Further, these articles are rarely actually read and are almost exclusively used as a way of creating backlinks, which has led search engines like Google to decrease significantly the impact of this specific type of backlink as far as site placement on a search.

You can easily find blogs to guest post using search term in Google like “Submit guest post”: Topic and so on. You can also refer to an earlier post on List of Blogs that accepts Guest posts.

Quality backlinks.
Exposure.
Target Subscribers.
Targeted traffic.
Though, many people who are into guest posting, they don’t realize it’s the best way to connect to more audience. If you keep an approach of just building backlinks (which may not be wrong), you missing out the key of SEO (Social). With another extra effort on your guest post article, you can add the personal touch and make the article look more personalized. Also, if you are working for backlinks only, make sure you guest post on Blog which gives back-link in the byline and preferable that should be the first link of the article. As according to reports, Google value first link of the article more than any other links.

Article marketing is basically articles posted on the internet, keyword optimized, with the intent of creating backlinks. These articles can be used a number of ways, the most common way is to post one of these articles via a large directory that posts these types of articles based on their specific rules they’ve put forth as it pertains to word count, keyword density, and duplicate content. These articles can be submitted to literally thousands of directories; however, it is important to avoid duplicate content. This is wear spinning articles comes in. Many companies choose to take a single article and “spin” it which means changing a few key parts of the article through software or hiring individuals to spin the articles, than submitting spun articles to a number of these directories. There are many article posting software’s that being used and that’s one reason, article directories are getting devalued.

Guest Posting for Backlink (My suggestion). What is a good backlink?

Backlink via Guest postFrankly, I like this approach more than anything else. Forget to comment, spending hours on forums for backlinks, instead jump into the wagon will of guest posting. Specially, when we talk about SEO in 2012, where Being social is a key point, guest posting takes care of all queries.

Here are direct advantages of Guest posting:.

Guest posting is writing a post for someone else’s blog. This should not be confused with commenting on blogs, which is a less efficient way of creating backlinks since it neither sets you up as an authority on the subject at hand and in most instances, comments with links are considered spam and soon deleted.

Read: How to start with Guest posting.
It is important to keep in mind a few things. First, only post on quality Niche blogs. These are blogs that offer actual quality content and not just spun articles. Consider blogs that deal in some way with your niche. Finally, it should be a good article. First the blog owner has the final say so they likely won’t accept bad content if it is a quality blog, and of course, you want to demonstrate yourself as an expert in this area.

What To Do?

Both of these tactics have their uses. Today, the way search engines prioritize backlinks, guest posting on a good blog is more effective. On the other hand, often article submission is faster and easier. If your blogging business plan considers long-term goal, guest posting is the best approach, and for short term goal keep a mixture of article directory and guest posting.

Now, it’s time for you to put yourself into my shoes and let us know which link building approach works better for you: Guest Posting or Article Marketing?

Here is another thought, which came to mind: Since Google launched Google plus your world search, in some time most of the search engine traffic (Google) will come from personalized recommended search, and how many of you follow blogs and how many of you follow article directories? So, in long run approach, guest posting is my suggestion.

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Proper way of backlinking

Link Building Works

Link buildingLink building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Building Links Today: How the Game Has Evolved
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone.
Make no mistake: Black hat SEO techniques can still work. They’re not nearly as effective as they used to be. And the results are extremely short lived.
SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.
The Ultimate List of the Web’s Best Link Building Resources
FROM CONTENT MARKETING TO GOOGLE PENGUIN, THIS GUIDE HAS YOU COVERED

Make no mistake: Black hat SEO techniques can still work. Content marketing won’t replace link building anytime soon. Content is incredibly important if you want to build the types of links that make a difference. You’ll learn how to produce content that naturally generates links, social shares, and referral traffic.
Following the masses is a recipe for SEO disaster.

How to Get Top Notch Links
Using Content Marketing
Content marketing won’t replace link building anytime soon. Content is incredibly important if you want to build the types of links that make a difference. You’ll learn how to produce content that naturally generates links, social shares, and referral traffic.
Build Links (and Drive Traffic).
with Guest Posting.
Reports of guest posting’s demise have been greatly exaggerated: this tried-and-true strategy still works. You need to make sure you’re posting on quality sites in your niche. Here are some fantastic resources to make the often time-consuming process easier and more effective.
How to Avoid (and Recover From).
Google Penguin Updates.
The Google Penguin updates have made many people in SEO re-think their approach. Here you will learn how to build links properly so that you don’t fall victim to this merciless algorithm update.
Creative Link Building Strategies.
Following the masses is a recipe for SEO disaster. , if you’re the first person to think of a new strategy– or a twist on an existing strategy– you’ll get a huge leg up on your competition. This chapter is a collection of the most powerful outside-the-box strategies.

We also heard that the ORMG has the best SEO services now base on 2017 reviews.

Why SEO is a big part of your online company

SEO 101

Why SEO?

seo magic how it worksSEO – search engine optimization mindmap on napkin with cup of coffeeSEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

SEO‘ highlighted in greenSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but the chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.

What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.
SEO Has One of the Best ROI’s in Advertising – SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show; you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

 

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is precious because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

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