Monthly Archives: January 2017

Why SEO is a big part of your online company

SEO 101

Why SEO?

seo magic how it worksSEO – search engine optimization mindmap on napkin with cup of coffeeSEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

SEO highlighted in greenSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but the chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.

What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.
SEO Has One of the Best ROI’s in Advertising – SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show; you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

 

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is precious because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

5 Big Myths About SEO Marketing

seo ranks

SEO Myth 1: Metatag Descriptions Help Your Rankings

Not any longer; truth be told, metatags are no longer even listed by Google and Bing. In any case, don’t overlook them out and out: Your metatags frame the content that is shown alongside your connection in the query items – and an all the more convincing depiction will force more clients to tap on your posting rather than on others.

Myth 2: The More Inbound Links, the Better

False. In all the late upgrades to Google’s calculation, the hunt goliath has made it a center need to have quality trump amount. Gone are the times of having a huge number of superlow-quality connections driving up rankings; actually, making those connections can look spammy and get your site punished.

Concentrate on acquiring joins from destinations that are applicable to your items, administrations, or industry- – and on having those connections be encompassed by pertinent content. A blog survey about your “blue gadget” that connections to your webpage is much more important than a rebel interface for “blue gadget” stuck in the footer or sidebar of some website – even an exceedingly positioned one.

Myth 3: PageRank Still Matters

Google’s scandalous PageRank (named after Google prime supporter and now-CEO Larry Page, mind you) is a 1-to-10 positioning of the general specialist of each site; the greater the number, the higher the rank. In years past, this apparently all-effective number ruled the consideration of SEO specialists.

However, today, Google’s calculation has advanced well past any single pointer. The PageRank still exists, and if everything is equivalent, a higher PageRank trumps a lower one- – however variables, for example, importance and setting matter, as well.

Similarly as with inbound connections: If you run a dental practice in Los Angeles, it’s ideal to have a connection from a site that audits specialists and dental practitioners in L.A., regardless of the possibility that it has a PageRank of 4, than to have a paid connection with no setting in a colossal site with a higher PageRank of 7.

Myth 4: Google Prefers Keyword-Rich Domains

In years past, Google appeared to put a lopsided measure of accentuation on catchphrases in the area name (what you may consider as the URL). For instance, vinylhousesiding.com would more likely than not be positioned first in a scan for vinyl house siding.

Not any longer, says Google. In the event that vinylhousesiding.com is in truth the more pertinent, definitive site on the theme, it will most likely still rank first- – yet not on account of its area name alone.

Myth 5: Websites Must Be “Submitted” to Search Engines

In 2001, yes, this was the situation – for sure, this was the main administration that my organization, Wpromote, ever given. Be that as it may, in 2012? Not under any condition. Now, if there is any association from any site to yours, your site will be immediately found by Google.

Take note of that being listed is a long ways from accomplishing high rankings- – yet that underlying stride of accommodation is did not require anymore or supportive.

Myth 6: Good SEO Is Basically About Trickery

False, false, false. In spite of the fact that there are still some SEO specialists out there who continue on ahead attempting to “trap Google,” this is by no means the best approach to give great, enduring SEO.

Great SEO is about making a pertinent, educational site, with one of a kind substance and awesome client encounter, and empowering the sharing and conveyance of incredible substance to drive natural exposure and connections back to your site.

At last, this is precisely what Google unequivocally needs to remunerate with high rankings- – so it is definitely not “deceiving” the web crawlers.

Yoast SEO Plugin

SEO yoast plug in is effective

Seo yoastThe Yoast SEO Plugin by Joost De Valk is the most strong WordPress SEO module out there, yet it must be setup and utilized appropriately in the event that you need the best outcomes for your WordPress SEO.

You can separate Yoast into 3 stages: designing the Yoast SEO settings (while adding AMP Pages to make your versatile site stack speedier), examining center watchwords, and making upgraded pages with the assistance of green lights. I will likewise demonstrate to you industry standards to settle creep blunders (broken pages) and streamline your site with rich pieces and Google Search Console.

This is a COMPLETE manual for Yoast SEO. In the event that you don’t have Yoast go to modules → include new → seek Yoast SEO → introduce/actuate. In the event that you as of now have Yoast, ensure it’s overhauled to the most recent rendition since they continually redesign this module. Leave a remark on the off chance that you have questions and on the off chance that you like this instructional exercise, look at my guide on upgrading WordPress with Search Console.

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