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SEO Marketing

Misconception 1: Metatag Descriptions Aid Your Positions

Not any longer; as a matter of fact, meta tags are no more also indexed by Google as well as Bing. However do not neglect them entirely: Your meta tags create the message that is presented together with your web link in the search results page– as well as an extra engaging summary will certainly force extra individuals to click your listing rather than on others.

Below’s instance of ours; the meta tag is every little thing listed below the LINK.
Misconception 2: The Even more Incoming Hyperlinks, the Better.

False. In all the current updates to Google’s formula, the search titan has actually made it a core top priority to have top quality trump amount. Gone are the days of having countless superlow-quality web links increasing positions; actually, producing those web links could look spammy as well as obtain your website punished.

Concentrate on acquiring web links from websites that pertain to your items, solutions, or sector– as well as on having those web links be bordered by an appropriate message. A blog site evaluation concerning your “blue widget” that connects to your website is much more important compared to a rogue web link for “blue widget” embedded the footer or sidebar of some website– also an extremely placed one.

Misconception 3: PageRank Still Issues.

Google’s notorious PageRank (called after Google founder as well as now-CEO Larry Web page, mind you) is a 1-to-10 position of the general authority of every internet site; the larger the number, the greater the ranking. In years past, this relatively all-powerful number controlled the interest of Search Engine Optimization specialists.

Yet today, Google’s formula has actually advanced well past any type of solitary indication. The PageRank still exists, as well as if all points are equivalent, a greater PageRank exceeds a reduced one– however aspects such as significance and also context issue, as well.

Similar to incoming web links: If you run an oral method in L.a, it’s much better to have a web link from a website that evaluates physicians as well as dental professionals in L.A., also if it has a PageRank of 4, than to have actually a paid relate to no context in a big website with a greater PageRank of 7.

Misconception 4: Google Prefers Keyword-Rich Domain names.

In years past, Google appeared to place an out of proportion quantity of focus on key phrases in the domain (just what you might consider the LINK). As an example, vinylhousesiding.com would certainly likely be rated initially in a look for plastic residence exterior siding.

Not any longer, states Google. If vinylhousesiding.com remains, in reality, the much more pertinent, reliable website on the subject, it will possibly still place initially– yet not as a result of its domain alone.

Misconception 5: Websites Should Be ‘Sent’ to Internet search engine.

In 2001, indeed, this held true– undoubtedly, this was the initial solution that my business, Wpromote, ever before supplied. Yet in 2012? Not. Now, if there is any kind of link from any type of website to your own, your website will certainly be rapidly found by Google.

Keep in mind that being indexed is an unlike attaining high positions– however that preliminary action of entry is not required or valuable.

Misconception 6: Great Search Engine Optimization Is Generally Regarding Hoax.

False, incorrect, incorrect. Although there is still some Search Engine Optimization specialists available that tackle their service attempting to “fool Google,” this is not the means to give excellent, long-term Search Engine Optimization.

Great Search Engine Optimization has to do with developing a pertinent, helpful internet site, with distinct web content and also terrific customer experience, as well as motivating the sharing as well as circulation of fantastic material to own natural promotion and also web links back to your website.

Ultimately, this is specifically just what Google clearly intends to award with high positions– so it is anything yet “fooling” the internet search engine.

What is a good backlink?

SEO marketing

SEOFrom an SEO perspective, I don’t see any difference or issues with any approach till the time we are getting backlinks. And in a successful link building campaign, it’s important to have a mixture of low and high-quality backlinks. Now, low-quality backlinks are usually we end up creating over the time. Via Tweets, comments, bookmarking and so on. A high-quality backlink is when an authority site links to your site within the article and better be the first link of the article.

Whenever we talk about getting good search engine ranking, we talk about backlinks. Backlink building is an important aspect of SEO and it shows to the search engine how many other websites trust your site. There are many ways to build backlinks and earlier we have shared 101 ways to build backlinks, today we will look into the aspect of factor: Which is better for Link building? Guest posting or Article Marketing?

So lets look into this approach and try to find out: Guest posting or Article Marketing link-building: Which is better

article marketing

Where to invest time: Article Marketing or Guest posting:

When we talk about working online, it’s always time is money. I’m not sure how many of you have seen this movie, In Time, This movie related time with money and I’m sure for every entrepreneur and Blogger, this movie will give a food of thought and you might use your time wisely.

So, if we have limited time and we wish to build genuine back-links, which approach will be right?

In order to get high rankings, every blogger starts thinking about SEO and link building. Link building with articles is the most common type of getting links, however, with increased quantities of spam and spun content, search engines decided to some extent devalue the power of this type of link building. Guest posting is a more advanced and more powerful link building tactic, but harder to accomplish. So. let’s start with today’s story.

Article Marketing for Backlink:

backlinks

Specially after Google panda update, link value from article directories has been devalued by a great extent. Still, it can be a helpful tool in increasing your searchability if used correctly and if duplicate content is avoided. Further, quality articles, even articles submitted outside of these large directories can still significantly increase the power of your backlinks.

Guest posting is simple, once you begin a blog, look for other bloggers in your niche and get to know them. Often bloggers allow others to guest post, so offer up your expertise in exchange for a link to your site at the end of the article you submit to them. It is good for the blog owner because it increases content, and if the article is good, provides the reader with information they want. Obviously, it is good for you because you get your backlink, establish yourself as an authority if it is a good article, and even introduces you to some of the readers of this blog.

There are some problems with these methods. Over the last couple of years due to duplicate content, spam and bot submissions, the effectiveness of article directories has decreased. Further, these articles are rarely actually read and are almost exclusively used as a way of creating backlinks, which has led search engines like Google to decrease significantly the impact of this specific type of backlink as far as site placement on a search.

You can easily find blogs to guest post using search term in Google like “Submit guest post”: Topic and so on. You can also refer to an earlier post on List of Blogs that accepts Guest posts.

Quality backlinks.
Exposure.
Target Subscribers.
Targeted traffic.
Though, many people who are into guest posting, they don’t realize it’s the best way to connect to more audience. If you keep an approach of just building backlinks (which may not be wrong), you missing out the key of SEO (Social). With another extra effort on your guest post article, you can add the personal touch and make the article look more personalized. Also, if you are working for backlinks only, make sure you guest post on Blog which gives back-link in the byline and preferable that should be the first link of the article. As according to reports, Google value first link of the article more than any other links.

Article marketing is basically articles posted on the internet, keyword optimized, with the intent of creating backlinks. These articles can be used a number of ways, the most common way is to post one of these articles via a large directory that posts these types of articles based on their specific rules they’ve put forth as it pertains to word count, keyword density, and duplicate content. These articles can be submitted to literally thousands of directories; however, it is important to avoid duplicate content. This is wear spinning articles comes in. Many companies choose to take a single article and “spin” it which means changing a few key parts of the article through software or hiring individuals to spin the articles, than submitting spun articles to a number of these directories. There are many article posting software’s that being used and that’s one reason, article directories are getting devalued.

Guest Posting for Backlink (My suggestion). What is a good backlink?

Backlink via Guest postFrankly, I like this approach more than anything else. Forget to comment, spending hours on forums for backlinks, instead jump into the wagon will of guest posting. Specially, when we talk about SEO in 2012, where Being social is a key point, guest posting takes care of all queries.

Here are direct advantages of Guest posting:.

Guest posting is writing a post for someone else’s blog. This should not be confused with commenting on blogs, which is a less efficient way of creating backlinks since it neither sets you up as an authority on the subject at hand and in most instances, comments with links are considered spam and soon deleted.

Read: How to start with Guest posting.
It is important to keep in mind a few things. First, only post on quality Niche blogs. These are blogs that offer actual quality content and not just spun articles. Consider blogs that deal in some way with your niche. Finally, it should be a good article. First the blog owner has the final say so they likely won’t accept bad content if it is a quality blog, and of course, you want to demonstrate yourself as an expert in this area.

What To Do?

Both of these tactics have their uses. Today, the way search engines prioritize backlinks, guest posting on a good blog is more effective. On the other hand, often article submission is faster and easier. If your blogging business plan considers long-term goal, guest posting is the best approach, and for short term goal keep a mixture of article directory and guest posting.

Now, it’s time for you to put yourself into my shoes and let us know which link building approach works better for you: Guest Posting or Article Marketing?

Here is another thought, which came to mind: Since Google launched Google plus your world search, in some time most of the search engine traffic (Google) will come from personalized recommended search, and how many of you follow blogs and how many of you follow article directories? So, in long run approach, guest posting is my suggestion.