Myth 1: Metatag Descriptions Help Your Rankings
Not any longer; truth be told, metatags are no longer even listed by Google and Bing. In any case, don’t overlook them out and out: Your metatags frame the content that is shown alongside your connection in the query items – and an all the more convincing depiction will force more clients to tap on your posting rather than on others.
Myth 2: The More Inbound Links, the Better
False. In all the late upgrades to Google’s calculation, the hunt goliath has made it a center need to have quality trump amount. Gone are the times of having a huge number of superlow-quality connections driving up rankings; actually, making those connections can look spammy and get your site punished.
Concentrate on acquiring joins from destinations that are applicable to your items, administrations, or industry- – and on having those connections be encompassed by pertinent content. A blog survey about your “blue gadget” that connections to your webpage is much more important than a rebel interface for “blue gadget” stuck in the footer or sidebar of some website – even an exceedingly positioned one.
Myth 3: PageRank Still Matters
Google’s scandalous PageRank (named after Google prime supporter and now-CEO Larry Page, mind you) is a 1-to-10 positioning of the general specialist of each site; the greater the number, the higher the rank. In years past, this apparently all-effective number ruled the consideration of SEO specialists.
However, today, Google’s calculation has advanced well past any single pointer. The PageRank still exists, and if everything is equivalent, a higher PageRank trumps a lower one- – however variables, for example, importance and setting matter, as well.
Similarly as with inbound connections: If you run a dental practice in Los Angeles, it’s ideal to have a connection from a site that audits specialists and dental practitioners in L.A., regardless of the possibility that it has a PageRank of 4, than to have a paid connection with no setting in a colossal site with a higher PageRank of 7.
Myth 4: Google Prefers Keyword-Rich Domains
In years past, Google appeared to put a lopsided measure of accentuation on catchphrases in the area name (what you may consider as the URL). For instance, vinylhousesiding.com would more likely than not be positioned first in a scan for vinyl house siding.
Not any longer, says Google. In the event that vinylhousesiding.com is in truth the more pertinent, definitive site on the theme, it will most likely still rank first- – yet not on account of its area name alone.
Myth 5: Websites Must Be “Submitted” to Search Engines
In 2001, yes, this was the situation – for sure, this was the main administration that my organization, Wpromote, ever given. Be that as it may, in 2012? Not under any condition. Now, if there is any association from any site to yours, your site will be immediately found by Google.
Take note of that being listed is a long ways from accomplishing high rankings- – yet that underlying stride of accommodation is did not require anymore or supportive.
Myth 6: Good SEO Is Basically About Trickery
False, false, false. In spite of the fact that there are still some SEO specialists out there who continue on ahead attempting to “trap Google,” this is by no means the best approach to give great, enduring SEO.
Great SEO is about making a pertinent, educational site, with one of a kind substance and awesome client encounter, and empowering the sharing and conveyance of incredible substance to drive natural exposure and connections back to your site.
At last, this is precisely what Google unequivocally needs to remunerate with high rankings- – so it is definitely not “deceiving” the web crawlers.