Why SEO is a big part of your online company

SEO 101

Why SEO?

seo magic how it worksSEO – search engine optimization mindmap on napkin with cup of coffeeSEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

SEO highlighted in greenSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but the chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.

What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.
SEO Has One of the Best ROI’s in Advertising – SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show; you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

 

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is precious because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

Yoast SEO Plugin

SEO yoast plug in is effective

Seo yoastThe Yoast SEO Plugin by Joost De Valk is the most strong WordPress SEO module out there, yet it must be setup and utilized appropriately in the event that you need the best outcomes for your WordPress SEO.

You can separate Yoast into 3 stages: designing the Yoast SEO settings (while adding AMP Pages to make your versatile site stack speedier), examining center watchwords, and making upgraded pages with the assistance of green lights. I will likewise demonstrate to you industry standards to settle creep blunders (broken pages) and streamline your site with rich pieces and Google Search Console.

This is a COMPLETE manual for Yoast SEO. In the event that you don’t have Yoast go to modules → include new → seek Yoast SEO → introduce/actuate. In the event that you as of now have Yoast, ensure it’s overhauled to the most recent rendition since they continually redesign this module. Leave a remark on the off chance that you have questions and on the off chance that you like this instructional exercise, look at my guide on upgrading WordPress with Search Console.

Top Five SEO Elements That One Should Never Miss

Search engine optimization is on the most sought after fields today. There are so many reasons why people opt for this field. You are thinking about making money, you can make a lot of money, if you are a very good writer, then you can start earning for your writings, even if you are good at algorithms, you can join in just for the sheer joy that you get when you crack the codes of Google or any other search engine. Here are the top five SEO elements that you should never miss out on.

· Out of all the other elements that you have to consider when you are into search engine optimization is quality. This is the main focus area for any person in this field. Good grammar, correct English and the overall quality of each and every website is being monitored very closely by the search engines. Gone are the days when any website that was last updated was first in the list, now only high quality websites are being considered.

· Quality can be original or copied. So the next element that you should keep an eye for is called originality. Only websites with original articles are listed by the search engines. Contents that are copied will not be given any importance.

· The articles in the website should have only content that are relevant to the website category. A good quality and original content that is placed in the wrong website will just not do the trick.

· The information given in the website should be correct for the target audience. A person visiting the website should be able to collect some useful information. This is also highly essential in order to have more people visit the website.

· The contents that are published in the website should be of a generic one, meaning it should not be something that is bound to any specific time period. This is to ensure that the content can be read over and over again. If there is any specific time period mentioned, then the content might become outdated very soon.

All these five elements go together. So one has to make sure that none of these are left alone and all are combined and used together to achieve your SEO targets.

Read also The Secrets Of SEO Oriented Article Writing 

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